Wednesday, 7 March 2018

NME ceasing print production of magazine after 66 years, expanding focus on digital platforms





Time Inc. UK has today (March 7) announced this week’s issue of NME will be the final free print edition. The news comes alongside the announcement of a raft of new initiatives, as the brand focuses investment on further expanding NME’s digital audience.

Speaking about the new strategy, Paul Cheal, Time Inc. UK group managing director, Music, said: “NME is one of the most iconic brands in British media and our move to free print has helped to propel the brand to its biggest ever audience on NME.COM. The print re-invention has helped us to attract a range of cover stars that the previous paid-for magazine could only have dreamed of.

“At the same time, we have also faced increasing production costs and a very tough print advertising market. Unfortunately we have now reached a point where the free weekly magazine is no longer financially viable. It is in the digital space where effort and investment will focus to secure a strong future for this famous brand.”

After the news broke, people took to Twitter to share their reactions to the end of an era: